Imagine stepping into an elevator with your boss. Rather than staying silent, this is a great opportunity to share your ideas. In that short ride, you have their undivided attention. This is where the concept of ‘elevator pitch’ was born. The idea is to be able to share your ideas or proposals in a limited amount of time, compellingly, and persuasively.
Start with a relatable statement or question. Each person views the world differently, so if you can offer them a concept they can relate to, they’ll instantly find your pitch interesting and worthy of their attention. For example, suppose you have an idea for a new app. You could start your presentation by asking, “Ever struggle to find a parking spot in the city?”
Next, it’s time to introduce your idea. You need to make your idea seem like the solution to the problem you just mentioned. Following the previous example, you could say something like, “I have an idea for an app that shows all available parking spots downtown.”
Then, you should add more details about why you think this is a good idea and why people would be interested in it. Going back to the app idea, you could mention a few features that will make it user-friendly and efficient. This might include details like real-time updates on parking spot availability and offering the capacity to reserve spots ahead of time.
Now, anticipation around your idea will start to grow. The aim now is to explain why it is worthy of their time or investment. You could use statements like, “This app will not only make life easier for drivers, but it could also solve the traffic congestion issue in the city.”
Finally, wrap up with a call to action, which encourages the person you’re talking to, to do something. In this case, it could be, “If you’re interested, I can prepare a comprehensive presentation about it.”
Remember, the key to a successful elevator pitch is to keep it brief and simple yet powerful. Practice your delivery to ensure all key points are covered quickly and naturally. This can be a game-changing skill in your career, helping you make the most of every opportunity that comes your way.
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